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Google will usually send an email reminder prompting you to do things like update your holiday hours.ĭuring the COVID-19 pandemic, Google added space for you to let customers know about precautions you are taking at your business to keep customers and employees safe, as well as restrictions, such as offering only takeout or curbside pickup. If any of these change, either permanently or temporarily, it is a good idea to update the info here. The info section is where you can post the basics of your business, such as your company name, address, phone number and hours. Using the Google Business Profile dashboardĪside from the ability to manage your business’s information, you’ll want to take advantage of other valuable features in the Google Business Profile dashboard. When you are finished, there will be a little blue icon next to your listing so that everyone knows it’s verified.

This is usually done through a phone call, but it also can be accomplished with a triggered email or even a postcard. This is a relatively quick process in which Google can validate the veracity of your business. Be as specific as possible because these details will appear on your Google Maps listing.Īnother critical step is to get your business verified on Google. The first thing you should fill in or verify is the essential information, such as location, hours, website, phone number and other contact details. Your place of business does not have to be a physical address that customers can visit if you work from home or have a warehouse that you do not want customers to visit, you can choose “no location.” This means that your listing will not display your address and you will not show up in Google Maps. You can sign in with an existing Google account or create a new one for this purpose. The first thing to do is claim your business.

Let people know anything else you decide to tell them.ĭid you know? Nearly 9 out of 10 consumers (88%) who do a local search on their smartphone call or visit a store related to their search within a day, according to research by Nectafy.

Inform potential customers how current and past customers feel about you.

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Let potential customers know where you are and how to get to you.

Tell potential customers about what you do or sell.

Show potential customers that you exist.

By claiming and managing your Google Business Profile, your business can: In terms of digital marketing, not being on Google is akin to being invisible. In fact, according to GO-Gulf, nearly half of all Google searches (46%) include local intent, with phrases such as “near me” or a city or neighborhood after the search term. That means it’s extremely likely that your target market is on Google, possibly looking for the products and services that your company sells. Google is by far the leading search engine, with around 5.4 billion searches each day and a 92% market share. Benefits of using Google Business Profile

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Luckily, you can avoid falling into that trap by taking full advantage of tools like the Google Business Profile.

When prospective clients see conflicting information about a business online, it leads them to believe the business in question is disorganized, unprofessional and outdated. Consistency is essential for SMBs, especially in this era of online searching. If you change a piece of info in your Google Business Profile, like your hours or location, it will automatically update everywhere. Through your Google Business Profile, you can control the information displayed for your business across all of Google’s services, including Google reviews and Google Maps.

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Google Business Profile is a free service that every small business owner should know about and use.

This article is for small business owners setting up and managing a Google Business Profile.

When establishing a Google Business Profile, you should always respond to customer reviews – both positive and negative – to acknowledge your loyal customers and address concerns or negative experiences.

A completely filled-out Google Business Profile makes it easier for customers to find you and adds legitimacy to your brand.

Google Business Profile, formerly called Google My Business, is a free service that enables businesses to establish a profile with their location, contact information, and customer reviews.

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